Branding/Identity, Graphics, UX/UI for web and app, Interpretation, Exhibition, GIS
clients: garnock connections, rspb Scotland
Role: lead visual designer
Places That We Know is an active community platform for sharing local heritage, highlighting the breadth and depth of discovery that can take place across the landscape of the Muirshiel Hills, Lochwinnoch, the Garnock Valley, Three Towns, Kilwinning and Irvine. It was commissioned by Garnock Connections, a Landscape Partnership Scheme led by RSPB Scotland.
Running from spring 2019 until spring 2022, Places That We Know will result in a bespoke set of digital tools and interpretation pieces designed for long term community use and benefit.
My role as lead visual designer over the first year oversaw the following outputs:
◍ Branding and identity of project
◍ Heritage trail app
◍ Website with online mapping tools, digital archive and Sense of Place Toolkit
◍ Design of modular, multi-terrain exhibition stand and content for Garnock connections to use in promotion of all 25 of their projects.
Wesbite and App
Working closely alongside the project’s software developer, the website was designed by creating prototype wireframes in Adobe XD and producing graphic assets for the software team to use in the build. The functionailty and user experience of the website was workshopped as a team in response to the project requirements.
The map, which is used across all outputs of the project, was created using Mapbox GIS software.
The website can be accessed here: www.placesthatweknow.org
The app, also designed through prototyping wireframes in Adobe XD, allows users to follow heritage trails using GPS, access archive content, and create their own trails. All graphic assets - including layout and instructions etc. - were my design.
The Places That We Know app can be downloaded from Google Play and the Apple Store.
Modular exhibition
The modular exhibition for Garnock Connections was designed with regular client consultation to ensure that it met their needs. It was required to:
◍ Be suitable for outdoor, all terrain use
◍ Be easy to assemble with just one person
◍ Fit in the back of an RSPB estate car
◍ Be plastic-free, as much as possible
◍ Be able to showcase information about all 25 Garnock Connections projects
The exhibition stand uses lightweight steel frames which are demountable and weather-proof. Reusable velcro straps are used to attach custom-made netting and pockets, manufactured by local company W & J Knox, and a large map of the project area printed onto weather-proof, medium-weight fabric. The project cards are printed using eco-solvent ink onto plastic-free poster paper. They sit within laser-cut frames and hang from the netting using plastic-free twine and strong wooden pegs. The exhibition comes with a custom carry bag and a set of assembly instructions.
NB: whilst the design of the exhibition is complete and most parts have been manufactured, the Covid-19 pandemic has delayed the exhibition’s completion with the priority instead being placed upon digital outputs.